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What are the advantages of an online sponsorship recruitment campaign?

The world goes mobile, communities are being created online, so it’s logical that you are putting your project online as well to approach to other people. These online platforms are handy social tools to get in contact with the right people that are interested in your project or society club and therefore you are able to create a communication between your project and your target audience. This targeted audience could be interesting for potential sponsors.

“Companies that are looking out for good sponsoring opportunities exactly know what they are looking for. So they’ll check first if your project has the right parameters that they are searching for in a sponsoring opportunity ..”

Kurt Cosijns Written by Kurt Cosijns.

Kurt has build up more than 10 years of experience in the world of sponsoring & events, marketing & communication. Kurt is in daily contact with the organisers and sponsors on the SponsorMatch platform.
  • 01/01/2018
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Last reviewed on 29/05/2018 by SponsorMatch

“Companies that are looking out for good sponsoring opportunities exactly know what they are looking for. So they’ll check first if your project has the right parameters that they are searching for in a sponsoring opportunity ..”

So, if you have some sponsors in mind, before you contact any potential sponsors, you may want to check the values, goals and services of these potential sponsors to check whether they really suit your future sponsorship values and goals where your club, society or project stands for. Also, a sponsorship agreement doesn’t come with a financial proposition only; you’ll also want to benefit from a good credibility for your sponsor project or activity towards your target audience and it’s also important to close sponsorships that could attract other sponsors as well.

So basicly it’s very important for your event or sponsor project that you find the right sponsor and also to contact the potential sponsor in the right way. Next logical step is to create a list of your future potential sponsoring companies or contacts of whom you think they will show interest in your target group or in the content of your project. In the first place you can do this by profiling your project in a short and powerful pursuasive description of that sponsor project towards these potential sponsors. How can you do this? By writing a decent sponsor profile, including a clear view on your project, target groups and sending it towards these potential sponsors by postal mail or via e-mail .. or even better by handing over your printed version personally? Well, let’s say that this is the ‘oldskool’ way on how to do approach it.

Now, let’s be honest, you’re sponsor project won’t be the only project that will be on the sponsors desk, so the chances are big that they won’t even read the whole proposition or story in your document. Companies that are looking out for good sponsoring opportunities exactly know what they are looking for. So they’ll check first if your project has the right parameters that they are searching for in a sponsoring opportunity to see if your sponsoring opportunity can be taken into consideration at all. For instance, brands of alcoholic beverages will most probably never sponsor events where minors have access to the venue where they want to sell their alcoholic beverages – which is normal of course – Are you even going to sell alcoholic beverages on the venue? Is the venue closed off towards the public streets? Is the entrance under close surveillance towards minors? In other words can visitors of your event easily smuggle other alcoholic beverages to your event? (this will have an affect on sales of the alcoholic brands on your event!) We can of course sum up all different kinds of factors that could be important to these brands and different type of sponsors, but with SponsorMatch you don’t need to think about this. SponsorMatch combines all these parameters on the platform so potential sponsors immediately have a clear view on your project, without needing to read through a bulky document first.

It’s simple : by registering only the important parameters attached to the description of your short online event or project profile, you’re telling the sponsor immediately what he wants to know on one simple uncomplicated page. By creating your online event profile page online you also have the possibility to promote your event or project through social media or your own website at the same time!

So you save time -a lot of time!- and effort to reach out for potential sponsors and even your own online community to help you find these sponsors. So writing out a complete bulky sponsor proposal is one thing, but sending or delivering it to the right sponsors demands a lot of effort as well. And it doesn’t stop just right there, on the contrary, then it just starts … once you have contact with a potential sponsor, you need to write out a decent sponsoring agreement, you need to ‘catch’ the right signature of the right person within that company and do the follow-up of all the administration that’ll follow as well …

Now, SponsorMatch takes also care of this phase in the sponsoring process in an efficient way so you can focus on what’s important : offering and describing the right sponsor packages and promoting your sponsoring packages through your online personal sponsorshop via your own website and/or by promoting them through your social media accounts.

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Some popular questions

What is SponsorMatch ?

SponsorMatch is a match-making marketplace for sponsorships. It brings organisers and sponsors closer together and operates as a mash-up between a funding- and dating platform for organisers and companies in their quest for interesting, well defined audience targeted sponsoring opportunities.

What can SponsorMatch do for you as an organizer of events or your society?

SponsorMatch offers you a helicopter view through a central platform where you can easily manage and follow-up your sponsor deals.

Why use SponsorMatch?

SponsorMatch is a simple, easy and quick online tool/platform to create your own sponsor packages with an easy overview for potential sponsors using helpful tags.

What is Stripe?

The integrated payment provider system Stripe (https://stripe.com) combines a quick approval and looks after your payments of your sponsor deals.

Can I also sell sponsor packages through my own website?

SponsorMatch easily integrates your sponsor packages effectively on your own website and through your own social media channels by using the embedded HTML code.

Is SponsorMatch the right tool for me?

SponsorMatch (online platform) is the right tool for you if your event or sponsor project is on a small or medium scale.

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About SponsorMatch

SponsorMatch is a match-making marketplace for all sponsorships. We value each sponsorship project and think that every project or event deserves to find the right sponsors. SponsorMatch is designed to make it easier for organisers and sponsorship project owners to sell their sponsor packages online by using social media. It’s also a gateway that provides the right tools to make the sponsorship selling proces easier and faster. These tools facilitate the project owners to manage their sponsor packages, related contracts and invoices. Sponsors can easily search and filter for events and projects based on their target group interests. Read more..

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