So, if you have some sponsors in mind, before you contact any potential sponsors, you may want to check the values, goals and services of these potential sponsors to check whether they really suit your future sponsorship values and goals where your club, society or project stands for. Also, a sponsorship agreement doesn’t come with a financial proposition only; you’ll also want to benefit from a good credibility for your sponsor project or activity towards your target audience and it’s also important to close sponsorships that could attract other sponsors as well.
So basicly it’s very important for your event or sponsor project that you find the right sponsor and also to contact the potential sponsor in the right way. Next logical step is to create a list of your future potential sponsoring companies or contacts of whom you think they will show interest in your target group or in the content of your project. In the first place you can do this by profiling your project in a short and powerful pursuasive description of that sponsor project towards these potential sponsors. How can you do this? By writing a decent sponsor profile, including a clear view on your project, target groups and sending it towards these potential sponsors by postal mail or via e-mail .. or even better by handing over your printed version personally? Well, let’s say that this is the ‘oldskool’ way on how to do approach it.
Now, let’s be honest, you’re sponsor project won’t be the only project that will be on the sponsors desk, so the chances are big that they won’t even read the whole proposition or story in your document. Companies that are looking out for good sponsoring opportunities exactly know what they are looking for. So they’ll check first if your project has the right parameters that they are searching for in a sponsoring opportunity to see if your sponsoring opportunity can be taken into consideration at all. For instance, brands of alcoholic beverages will most probably never sponsor events where minors have access to the venue where they want to sell their alcoholic beverages – which is normal of course – Are you even going to sell alcoholic beverages on the venue? Is the venue closed off towards the public streets? Is the entrance under close surveillance towards minors? In other words can visitors of your event easily smuggle other alcoholic beverages to your event? (this will have an affect on sales of the alcoholic brands on your event!) We can of course sum up all different kinds of factors that could be important to these brands and different type of sponsors, but with SponsorMatch you don’t need to think about this. SponsorMatch combines all these parameters on the platform so potential sponsors immediately have a clear view on your project, without needing to read through a bulky document first.
It’s simple : by registering only the important parameters attached to the description of your short online event or project profile, you’re telling the sponsor immediately what he wants to know on one simple uncomplicated page. By creating your online event profile page online you also have the possibility to promote your event or project through social media or your own website at the same time!
So you save time -a lot of time!- and effort to reach out for potential sponsors and even your own online community to help you find these sponsors. So writing out a complete bulky sponsor proposal is one thing, but sending or delivering it to the right sponsors demands a lot of effort as well. And it doesn’t stop just right there, on the contrary, then it just starts … once you have contact with a potential sponsor, you need to write out a decent sponsoring agreement, you need to ‘catch’ the right signature of the right person within that company and do the follow-up of all the administration that’ll follow as well …
Now, SponsorMatch takes also care of this phase in the sponsoring process in an efficient way so you can focus on what’s important : offering and describing the right sponsor packages and promoting your sponsoring packages through your online personal sponsorshop via your own website and/or by promoting them through your social media accounts.