Read our tips & tricks about sponsorships
Every local sports club, hobby club or student society can keep up their existence due to the fact that they receive subsidies or are granted gifts out of sympathy and earn income by asking membership fees etc. So in short, sometimes they really depend on the goodwill of local companies to gain more financial security for the existence of their society. Still, today sponsoring is still a very important key factor for these societies. If you know that the government is granting less and less subsidies, sponsoring is becoming one of the main important channels of income for the existence of these local societies!
The world goes mobile, communities are being created online, so it’s logical that you are putting your project online as well to approach to other people. These online platforms are handy social tools to get in contact with the right people that are interested in your project or society club and therefore you are able to create a communication between your project and your target audience. This targeted audience could be interesting for potential sponsors.
First of all, you may want to determine which type of sponsors match your event or sponsor project. After the intro, you point out the facts and details that could be interesting for the potential sponsor (remember he’s the buyer of your sponsor package, sohe’ll want a return on investment, so simply describe “What’s in it for the sponsor?”). What can your sponsor project or event offer the sponsor so he could want to decide to show off his product and services towards the target audience that you will attract with that event or project?